Why Store Brands Are Underrated and Help You Cut Costs

Why Store Brands Are Underrated and Help You Cut Costs

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When you’re running down the grocery store aisle, the choices can be overwhelming. On one hand, you see well-known brands, with their eye-catching packaging and prominent commercials. On the other hand, there are store-brand items, which are often more affordable but not as well-known. Choosing store brands can be a wise way to save money without sacrificing value.

Store brands are produced by outside manufacturers, under the store’s brand. Often, these products are very similar to name-brand versions. The main difference? Store brands don’t come with the high costs of advertising that name brands build into their pricing.

Many people think that store brands are not as good, but research studies have shown that customers frequently can’t distinguish between store brands and popular brands. In particular when it comes to basic pantry staples like canned goods, the product is practically identical.

In the case of medicines, the core ingredients are monitored and must meet the same standards, so whether you’re buying branded medicine or generic pills, you’re getting the same thing at a lower price.

In additional areas like cleaners, it may seem more hesitant to switch to generics, though you might be surprised. In case a cleaner isn’t quite right, the savings can add up over time. Many retailers even provide return policies on their private-label items, eliminating the risk to try.

The key is that you don’t have to go all-in at once. Private label vs national brand Swap out a few items initially—such as baking ingredients, household items, or snacks. Over time, you'll likely notice how much you’ve saved. By being open to store brands, you’ll notice significant savings in your grocery bill without missing out on the quality you expect.

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